Using best practices to achieve the best outcomes.
Your website is checked to ensure it uses best practices, that adheres to Googles Webmaster Guidelines. Often websites require changes or additional content to obtain best results.
Your competitors are analysed to evaluate how competitive the niche is. Competitor analysis can also inform the best SEO strategy for your own website.
The best keywords are researched to optimise your website. The goal is to find keywords that are the lowest competition but receives the most volume, that is targeted to your audience.
An effective Content Strategy creates many opportunities to stand out from your competitors from the point of view of the search engine algorithm.
The entire website is optimised to ensure that every page has the best chance for appear for its most important keywords. This includes content as well as technical optimisation.
Linked are built from other websites to show search engines that your website wins the “popularly vote” and thus helps your website rank better in search results.
Analytics are used to track results and ensure that you are meeting your expected targets. Conversions are setup and important metrics are tracked.
Only the best practices are used, which adhere to Google’s Webmaster Guidelines, using white hat practices and techniques that Google recommends.